We made it. We made it through 2020. Goodness that was a rough year.
Here’s to a brand spanking new year, that I’m hoping will be better than the last. It’s got to be better right? Right??
With each new year, it gives us some time to reflect on how the previous year went and what we’d like to accomplish for the next year. And my small business is not exempt from this. The last couple of years, I’ve set goals for me personally and in this little business of mine. Certain parts of my business I want to change whether for the good or well, it’s gotta be good right? Get rid of things that are not working and maybe try new things.
For a couple of years now I’ve picked a word for me to focus on that year. Last year (2020) my year was flourish. And I’ve felt like I’ve flourished in the last year with all aspects of my life. This year my word is intentional.
One of the ways I’m going to try to be more intentional about my business is to not be as active on the social media platforms as I had in the past. WHAT??? But you’ll be lost in the world of FB and IG algorithms and no one will see your posts! I’m kind of ok with that actually. I’ve realized in the last year, that I spend WAY too much time in the social media world and not with my family, friends or my pile of books. I’m also really introverted and not a 20-something, fun, young person and cannot come up with cute little things to say on my business page to drive people to hire me. I don’t want people to hire me to photograph their family or their graduating teens for what I say on Facebook or Insta. I want them to hire me for me. For what I do and how I do it.
And also, this may seem like a cop-out but, I’m a mom of three active boys, who also homeschools them and runs a podcast and I just don’t have the time to come up with stuff all the time. My mind is running a 100 MPH with homeschool things, what to make for supper and did I put the wash in the dryer…. And by the time I actually do, someone has already done it and I feel like I JUST copied them if I post basically the same thing as they did moments after they did. And that kind of feels icky to me.
I’m going to be more intentional about using my blog more, because I don’t use it often enough and I’m paying for it, so it seems like a waste of money if I’m not utilizing it. Which kind of brings us back to not using social media as much. To add to that, Facebook has changed the way that you can post on a business page and I just don’t like it. I will still be posting there, with sneak peeks and links to my website, but not as often.
I’ll also have a newsletter sign up at the bottom of my home page and on the side bar in the blog area for those who want to stay in the loop when I post about my specials and other fun stuff that is happening in the world of this little business.
Phew. That was a lot. Sorry for the babbling.
Check out my next post for announcements for this year!